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Digital Marketing

SEO and Google Ads Which is Better

SEO vs Google Ads : Which one is Better and why In the current age, it is common for businesses to ask whether they should invest in Search Engine Optimization (SEO) or Google Ads to enhance their visibility online. Each strategy comes with its particular advantages and caters to different marketing objectives. Moving into this […]

What Is Search Engine Optimisation

Brief introduction to what is Search Engine Optimization (SEO) Search engine optimisation (SEO) is the practice of improving a website’s exposure on search engines such as Google. Search engine optimisation (SEO) seeks to enhance organic traffic, improve user experience, and boost search engine rankings by optimising content, keywords, and technology. Importance and relevance of SEO […]

How does backlink quality affect SEO, and how can I build high-quality backlinks?

Power of Quality Backlinks: Enhancing SEO with High-Quality Link Building Backlinks are important for search engine optimization (SEO) because they help increase a website’s authority and being exposed. Backlink quality directly impacts SEO, making it essential for website owners and marketers to focus on acquiring high-quality backlinks. Let’s explore the role of backlink quality, its […]

What are some common SEO mistakes to avoid for Better Website Rankings?

Common SEO Mistakes to Avoid Search Engine Optimisation (SEO) is an important aspect of digital marketing that helps businesses improve their online visibility and attract organic visitors.  However, using strategies for SEO can be difficult, and mistakes are common along the way. We highlighted some of the most common SEO mistakes to avoid below, so […]

What are the essential elements of an effective SEO strategy?

Essential Element of Effective SEO Strategy Overview of SEO Strategy Present days of a digital environment, search engine optimization (SEO) play a vital role in ensuring online performance. As search engine algorithms change, it became crucial for organizations like Digital CTR which is implementing an effective SEO strategy. This blog will go into the key […]

Do I need ongoing SEO services or is a one-time optimization enough?

ongoing SEO Service or One Time SEO Service Whether you want ongoing SEO services or a one-time optimization depends on your specific goals for your website or business let’s consider both scenarios which one will be best according to your need: One-Time Optimization If your website is small, has limited content, or targets a niche […]

Digital CTR what is it

What is Digital CTR? How Important is IT? As organisations attempt to catch the attention of their target audience online, CTR (click-through rate) has become a crucial measure in current marketing tactics. The click-through rate performs an important purpose by assessing the efficacy of online advertising campaigns and audience interaction; in this article, we will […]